Speed Reads....

SBJ Live: AI and Computer Vision: How these technologies power automation across sports

The American Athletic Conference and U.S. Integrity have formed a comprehensive partnership to provide sports wagering monitoring systems and educational resources to the conference’s student-athletes, coaches and staff to prevent participation in prohibited sports wagering. U.S. Integrity will provide integrity monitoring services via its proprietary dashboard to the AAC (AAC).

Topps released its first ever ToppsNow MLB x college collab trading card -- the official "first pitch" trading card featuring Loyola-Chicago's Sister Jean, who threw out the first pitch at Wrigley Field last night to celebrate her 104th birthday. The Sister Jean card launched at 3:00pm today and will be available for fans for 24 hours at topps.com/toppsnow and will include free shipping (Topps).

The Seahawks have signed a multiyear extension to their partnership with Coca-Cola and its local bottling partner Swire Coca-Cola to remain the exclusive soft drink provider of the team (Seahawks).

The Missouri Valley Football Conference and ESPN have reached a multimedia rights extension that will feature national linear and digital exposure for the conference, beginning with the 2024 football season and extending through the 2029 season. During the term of the six-year extension, a minimum of nine MVFC games will be featured on ESPN, ESPN2 or ESPNU (ESPN).

The Nets and Audacy’s WFAN-FM have signed a multiyear extension to its flagship broadcast of Nets games (Nets).

Former NHLer Brian Boucher will "join TNT’s top line as its 'between the benches' analyst and will be part of its future Stanley Cup coverage." In the process, Boucher will "leave ESPN to reunite with his former NBC teammates, top play-by-player Kenny Albert and game analyst Eddie Olczyk" (N.Y. POST, 8/29).

The Sacramento Kings entered a three-year partnership with Milestone Brands that names Empress 1908 Gin as the official gin partner and Dulce Vida Tequila as the official tequila partner of the team and Golden 1 Center. The partnership runs from the 2023-24 NBA season through the 2025-26 season (SBJ).

Panini America has inked a partnership with Nationals No. 2 overall draft pick Dylan Crews. As part of the multi-year partnership, Crews will be featured in Panini’s 2023 Elite Extra Edition Baseball set, including packaging and point of purchase materials, as well as additional forthcoming Panini products (Panini).

The Pegula Family restructures it's sports holdings, PWHL announces home markets, facility renovation boom continues, and leaders to discuss potential changes to the College Football Playoff format.

SBJ I Factor presented by Allied Sports — Michael Goldstein SBJ I Factor presented by Allied Sports features an interview with Michael Goldstein, founder of SES Insights and a member of Sports Business Journal’s Forty Under 40 class of 2019. Goldstein talks with SBJ’s Ross Nethery about how he transitioned from ESPN to Mastercard to now starting up his own marketing and sponsorship company. Goldstein also shares how testing out new waters has benefited him throughout his career and personal life. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards, such as Forty Under 40, Game Changers and others.

Cox Pavilion in Las Vegas on Friday night will play host to the return of SlamBall, and league co-founder Mike Tollin credits an organic groundswell among fans as a key impetus in bringing the sport back to life in the U.S. Tollin, who also serves as Mandalay Sports Media co-chair, spoke with SBJ’s Austin Karp about the relationship with broadcast partner ESPN, how the funding efforts exceeded expectations, as well as the potential roles both sports wagering and social media could play.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Articles/2023/08/29/speed-reads-closing-bell-0829.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Articles/2023/08/29/speed-reads-closing-bell-0829.aspx